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Business Resources: Marketing

Books

  • Advertising
  • Commercial Art NC 997 - NC 2002 
  • Marketing: HF5410 - HF5417.5
  • Export Marketing: HF1416 - HF1416.6
  • Marketing-Management: HF5415.13
  • Marketing Research: HF5415.2
  • Consumer Behavior: HF5415.32 - HF5415.33
  • Purchasing: HF5437
  • Selling: HF5438 - HF5439

Marketing Websites

  • American Factfinder
    From the U.S. Census Bureau, has both demographic and economic data. Select People from the left menu for the latest population data, then create data sets using the decennial (every 10 years) census or the annual, less detailed, American Community Survey.
  • Population & Household Economic Data
    From the U.S Census Bureau, a list of population and household economic data topics covered in the agency's publications. Links are provided to the publications and tables.
  • American Time Use Survey
    From the U.S. Bureau of Labor Statistics, an annual survey that measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
  • Consumer Expenditure Survey
    From the U.S. Bureau of Labor Statistics, two surveys: the quarterly Interview Survey & the Diary Survey. Both provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families & single consumers) characteristics.