Marketing & Advertising: Books

3economy+ Glossary by Corral-Robles, Silvia eta al.

The Capstone Encyclopedia of Business by Peter S. Cohan

Collins Dictionary of Business

Concise Dictionary of Commerce

Dictionary of Marketing Communications by Norman A. P. Govoni

Dictionary of Marketing Terms by Betsy-Ann Toffler; Jane Imber

Dictionary of Media and Communication Studies

Dictionary of Trade and Commerce by Sur Das

Encyclopedia of Emerging Industries by Drew D. Johnson

Encyclopedia of Sports Management and Marketing by Linda E. Swayne (Editor); Mark A. Dodds (Editor)

The New Penguin Business Dictionary

Standard Dictionary of Advertising, Mass Media and Marketing by Wolfgang J. Koschnick

The 30 Day MBA in Marketing by Colin Barrow

42 Rules of Product Management by Brian Lawley; Greg Cohen; Laura Lowell (Editor)

42 Rules to Increase Sales Effectiveness by Michael Griego; Laura Lowell (Editor)

50 Powerful Ideas You Can Use to Keep Your Customers, Third Edition by Paul R. Timm

100 Great Branding Ideas by McCartney, Sarah

How Cool Brands Stay Hot by Mattias Behrer; Joeri Van den Bergh

Innovation, Product Development and Commercialization by Dariush Rafinejad

Key Concepts in Marketing by Jim Blythe

Mining Social Media: Finding Stories in Internet Data by Lam Thuy Vo

Teach Yourself: The Ultimate Marketing & PR Book by Eric Davies, Nick Smith, Brian Salter

Teach Yourself: The Ultimate Sales Book by Christine Harvey, Grant Stewart, Peter Fleming

Visual Merchandising by Tony Morgan